Best LinkedIn Marketing Tips to Implement

LinkedIn is the largest business networking site in the world and the 450 million members it has definitely mean business. As compared to other social networking powerhouses such as Facebook and Twitter, the average household income of every LinkedIn user is about $88,000. When people log onto this network, their mindset shifts and the mood changes because messages become more professional. Conversations are more about transactions and partnerships and everything is focused on building businesses or advancing your career. LinkedIn has gotten even more powerful than Facebook because its demographic comprises of decision makers for the most part. Therefore, it is a great platform for marketing and it is time to use it properly.

Here are some best LinkedIn marketing tips that you should implement right away:

Take advantage of LinkedIn sponsored updates 

Sponsored updates are great for putting your content right in front of decision makers and key influencers on the network. This ultimately helps you in building your credibility as an expert in your field and also increases your exposure to those who are not part of your network. As you can limit the audience for the sponsored updates, you can make the most of your investment and get your message out there. Bear in mind that only sponsor posts that can provide value to your target audience and give you a positive ROI.

Use visual content in your profile 

You need to enhance your LinkedIn profile and this can be done by adding rich visual content. This includes adding videos, photos, screenshots, PDF documents, infographic, PowerPoint presentations and even linked articles with images. This is the best way of giving your profile a makeover and not everyone uses it. Therefore, it will also be a great way to stand out in the crowd. Here's an interesting post on Video on LinkedIn Profile by Dennis Koutoudis, a LinkedIn Specialist.

Make use of influence networking 

Spending time on building real relationships is part of enhancing your digital influence on LinkedIn. The problem with most marketers is that they use a one-size-fits-all approach. You should not fall into the same trap. It is better to go for influence networking, where your connections are more receptive to the content you share on the platform. You should nurture your relationship and connection with your network when you add the ‘human’ touch to your marketing efforts. Personalize the experience and engage with valuable people in your network. Acknowledge, appreciate and promote them and they will return the favor.

Provide value in discussion groups 

Content marketing states that marketers should offer value to prospective customers through quality content. Establishing thought leadership is the goal of such marketing. This means that when customers are ready to purchase, they will remember your company. These rules are applicable in discussion groups on LinkedIn and they can generate lots of leads for you when you share valuable content. Including a question in your posts and also offering useful information is the best way to get positive feedback and generate leads through discussions in groups.

Enhance your marketing efforts with these great LinkedIn marketing tips.