5 Tips You Should Be Looking At Before Writing a Blog Post

Probably the best thing a company can do to market itself well online is by creating a blog. In fact, most companies have already learned that their blog is their most valuable marketing tool. They have found not only it’s the perfect way to build brand awareness but it also significantly helps in generating leads, educate consumers and build a sense of trust.

It’s important to understand submitting articles shouldn’t be done for the sake of filling your blog with content. It should be done to inspire readers with amazing thoughts and ideas or sharing experiences and tips that can make their life much easier.

In the following lines, I’ll walk you through on how to write a quality blog post. I’ll be highlighting 5 useful tips that to enhance on your post quality which will eventually engage more readers.
Take a look at them first before you began writing a post.

1. Know your target audience

Before you began writing a blog post, the first thing you should be looking at is your target audience. You need to know your target market to develop content that catches their attention and/or answer any concerns they generally have.

Maybe you are writing a blog post for a food chain. So the readers of that blog will be people looking for information pertinent to the food industry. A good post speaks to the readers’ of that particular blog only. Therefore, before writing a blog post, it’s important to understand who your audiences are and how you can create posts that are useful for them.

2. Make your content easy to read 

According to a recent study it’s been found that average only understand 60 percent of what they read. So, to engage more people to read your blog posts it’s crucial to make it understandable and easy to read. And that’s something not as difficult as you may believe.
The first thing you need to do is to split your content into multiple, easily recognizable parts. You can do this by creating subheadings for each section of your post. It will help your readers to easily scan your article.

Secondly, make sure your content has spaces and doesn’t look like a big block of words. Content that has adequate spaces between headings, paragraphs and in between linens makes it look clean and easy to read.

3. Write down the truth 

To build your credibility and authority in your niche, it’s crucial to write down genuine and true information of whatever you are blogging about. Respect your readers and deliver them trustworthy content. There are various online resources to find information on a particular subject, so don’t make your readers lose trust, finding you provide them the wrong information.

Collect research information that is true and coming from only genuine sources. While avoid to include anything that seems dubious and stated by a non-reliable source.

4. Keep your posts brief

Though there aren’t a specific number of words that one can call ideal for a blog post. However, it’s good to keep your post brief so your content remains precise and doesn’t sound vague.
Still writing blog posts for some years now, I believe the ideal post length is about 6-8 paragraphs. It can be anything from 500-1000 words. That’s it. A good reason for that is short posts take less time to read and understand the writer’s message. In addition, while being concise, they seem smart and appeal more.

5. Keep it comprehensive 

Blog posts are referred to as content conversational in nature.  This makes them easy to read and easily understandable by a wide number of audience. Include all necessary information in your content but don’t compose it as a scholarly document. Make sure to use easy vocabulary and but informative to keep your readers engaged.
Reference: Kirsten Pike has over 7 years of experience in the academic industry. She is currently associated with a premium essay writing service company that offers comprehensive academic writing solutions to all students. In her leisure time, she writes and contributes articles on different platforms.