Top Reasons Why You Are Not Achieving the Desired Social Media Marketing Results



So, you had a strong marketing plan and you think you executed it well. However, you are not getting the results that you had expected, and it is frustrating. You want to make things better but you can’t put your finger on what has gone wrong. Here are a few reasons why your social media marketing campaigns might not be working for you.

Reasons Your Social Media Marketing Is Not Working

You Are on the Wrong Platform


You have to know the best social media sites and make use of them. Pinterest is good for visual marketing but not the best when you want to publish long articles. Twitter is perfect to announce new launches. YouTube is dominated by male audience whereas Pinterest is dominated by women. Make sure you are on the platform where your target audience is.

You Are Not Using SMM Tools


SMM tools are crucial to your success on social media. They allow you to share your content faster on a variety of platforms. In addition to that, they help you start SMM campaigns from the start. Strutta is one of the most effective SMM tools helping you create contests and various forms of promotions on social networking websites. Make sure you use these tools to increase the probability of making your campaign successful.

You Are Not Measuring Results


It is a common mistake that a lot of new businesses make. You are running a lot of marketing campaigns but not measuring them. How would you know what is working or not working when you don’t measure the results? Software tools like the one mentioned above allow you to measure your marketing results as well. This way, you can find out the best marketing campaigns and improve them with time to get the best results.

You Are Not Interacting


Social networking platforms are places where people like to talk to each other. You can’t be a sheer content creator. You have to be one of the people who are already using the social networking platforms. In addition to creating content, you have to make sure you talk to your followers regularly because it makes them feel that you care about them. You can’t reply to everyone but you can always reply to a few. If nothing, you can give a like to their comments to make them feel your presence.

You Are Limiting Your Reach


Sometimes, you are your enemy because you are limiting yourself. How do you limit yourself? The best example of this situation is when you have your customer located in many parts of the world but you are only writing your content in English. Recent studies have shown that personalizing the content according to the regional language can increase interaction and response from your target audience significantly.

In the end, you have to realize the importance of creating a persona for your business. Creating a persona is like turning your business into a human with certain characteristics and attitude. You have Wendy’s on Twitter setting a perfect example of how to create a persona. 

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